Where Do Millionaires Keep Their Money and What Do They Invest In? (2024)

Where do millionaires keep their money? High-net-worth individuals put money into different classifications of financial and real assets, including stocks, mutual funds, retirement accounts and real estate. There were 24.5 million millionaires in the U.S. in 2022. And only 21% of them inherited money. Here are some places where the genuinely rich keep their money.

Whether you’re a millionaire or not, a financial advisor can help you create a financial plan to reach your goals.

Where Do Rich People Keep Their Money?

Many people assume that rich people have special places to keep or manage their money that others do not have access to. The fact is that many millionaires might have more opportunities but the majority keep their money in investments that any investor can access. Some investments, such as private equity funds, are available to all if you have enough money, but millionaires aren’t part of a special club with different access to the market.

Here are the six most popular places or investments that millionaires invest in.

1. Cash and Cash Equivalents

Many, and perhaps most, millionaires are frugal. If they spent their money, they would not have any to increase wealth. They spend on necessities and some luxuries, but they save and expect their entire families to do the same. Many millionaires keep a lot of their money in cash or highly liquid cash equivalents.

And they tend to establish an emergency accounteven before making investments. Millionaires also bank differently than the rest of us. Any bank accounts they have are handled by a private banker who probably also manages their wealth. There is no standing in line at the teller’s window.

Studies indicate that millionaires may have, on average, as much as 25% of their money in cash. This is to offset any market downturns and to have cash available as insurance for their portfolios. Cash equivalents are financial instruments that are almost as liquid as cash and are popular investments for millionaires. Examples of cash equivalents are money market mutual funds, certificates of deposit, commercial paper and Treasury bills.

Some millionaires keep their cash in Treasury bills. They keep rolling them over to reinvest them and liquidate them when they need the cash. Treasury bills are short-term notes issued by the U.S government to raise money and can usually get purchased at a discount. When you sell them, the difference between the face value and the selling price is your profit. Warren Buffett, CEO of Berkshire Hathaway, has a portfolio full of money market accounts and Treasury bills.

Millionaires also have zero-balance accounts with private banks. They leave their money in cash and cash equivalents and they write checks on their zero-balance account. At the end of the business day, the private bank, as custodians of their various accounts, sells off enough liquid assets to settle up for that day. Millionaires don’t worry about FDIC insurance. Their money is held in their name and not the name of the custodial private bank.

Other millionaires have safe deposit boxes full of cash denominated in many different currencies. These safe deposit boxes are located all over the world and each currency is typically held in a country where transactions are conducted using that currency.

2. Real Estate

Real estate investments are another common way for millionaires to invest their wealth. Typically, many make their first real estate investment in a primary home and then buy additional residences, usually for tenants. After buying some personal real estate, others also start buying commercial real estate like office buildings, hotels, stadiums, bridges and more.

Millionaires often have large real estate portfolios. Once they have established themselves as a buyer in the real estate market, real estate agents start bringing them deals and they can find it easy to obtain financing. Large investors have many millions tied up in real estate. Real estate may not be an immediate investment to depend on for cash, but it can be lucrative in the long run, and a tried and true investment for millionaires seeking passive income.

3. Stocks and Stock Funds

Some millionaires are all about simplicity. They invest in index funds and dividend-paying stocks. They seek passive income from equity securities just like they do from the passive rental income that real estate provides. These millionaires simply don’t want to spend their time managing investments.

Ultra-rich investors may also hold a controlling interest in one or more major companies. But, many millionaires hold a portfolio of only a few equity securities. For these ultra-rich investors, index funds are common hands-off investments that put money into a specific list of securities and can earn decent returns with minimal time management, low fees and excellent diversification.

Other millionaires also seek dividend-paying stocks that can generate passive income. And, of course, they are also interested in capital appreciation but, for some, that’s less of a concern than generating current income.

If your focus is to generate passive income through dividends or real estate investments, many high-net-worth clients work with financial advisorsto create a financial plan that includes sources of passive income. Additionally, some advisors specialize in wealth management, which typically combinesinvestment management and financial planning services under one umbrella, andcan walk clients through the benefits and risks of different passive income investments for their portfolios.

4. Private Equity and Hedge Funds

Unless you are a multimillionaire, you may not participate in a hedge fund or buy into a private equity fund. Public equity is well-known since its shares are trade on stock exchanges. One of its advantages is its liquidity. You can readily liquidate your public equity or shares of stock. Private equity funds, on the other hand, generally get their investments from large organizations like universities or pension funds. Investors of private equity funds have to be accredited investors with a certain net worth, usually at least $250,000.

Accredited investors can be individuals as well as organizations, but they are defined by regulations. In other areas, private equity funds do not have to conform to as many regulations as public equity do. Some of the ultra-rich, if they are accredited investors, do invest in private equity.

Hedge funds are not the same as private equity. Hedge funds use pooled funds and pursue several strategies to earn outsized returns for their investors. Hedge funds invest in whatever fund managers think will earn the highest short-term profits possible.

5. Commodities

Commodities, like gold, silver, mineral rights or cattle, to name a few, are also stores of value for millionaires. But they require storage and have a level of complexity that many millionaires simply don’t want to deal with.

6. Alternative Investments

Some millionaires, along with the ultra-rich, keep a portion of their money in other alternative investments, which include tangible assets like fine art, expensive musical instruments or rare books. Millionaires and the ultra-rich also have investments in intellectual property rights for songs or movies, which can be very lucrative investments.

Do Millionaires Use Financial Advisors?

Whether millionaires use financial advisors is a personal question to each one of them and likely depends on several factors. Most millionaires likely use some type of financial advisor to grow and protect their wealth. Whether that is an investment manager or wealth advisor can vary but not using the financial expertise of an advisor to help grow your wealth could be risky unless you have the right knowledge and skills to do it yourself.

Often, millionaires don’t have to time to dedicate to building out an investment, retirement and estate plan. Neither do they have the ability to actively manage all of it unless they are already retired. A financial advisor can streamline all of these processes and help make sure the millionaire has the money they need now and in retirement.

The Bottom Line

Millionaires have many different investment philosophies. These can include investing in real estate, stock, commodities and hedge funds, among other types of financial investments. Generally, many seek to mitigate risk and therefore prefer diversified investment portfolios. More than one of these types of investments can be combined in comprehensive strategies to build wealth.

Investing Tips

  • A financial advisor can help you create a financial plan to reach your investment goals. Finding a financial advisor doesn’t have to be hard.SmartAsset’s free toolmatches you with up to three vetted financial advisors who serve your area, and you can interview your advisor matches at no cost to decide which one is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.
  • If you want to estimate how much money you will make on an investment, SmartAsset’s free investment calculatorcan help you calculate your return.

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Where Do Millionaires Keep Their Money and What Do They Invest In? (2024)


Where Do Millionaires Keep Their Money and What Do They Invest In? ›

Where do millionaires keep their money? High-net-worth individuals put money into different classifications of financial and real assets, including stocks, mutual funds, retirement accounts and real estate. There were 24.5 million millionaires in the U.S. in 2022. And only 21% of them inherited money.

Where do millionaires invest their money? ›

How the Ultra-Wealthy Invest
RankAssetAverage Proportion of Total Wealth
1Primary and Secondary Homes32%
3Commercial Property14%
7 more rows
Oct 30, 2023

What bank do millionaires put their money in? ›

1. JP Morgan Private Bank. “J.P. Morgan Private Bank is known for its investment services, which makes them a great option for those with millionaire status,” Kullberg said. “With J.P. Morgan, each client is given access to a panel of experts, including experienced strategists, economists and advisors.”

What brokerage do most millionaires use? ›

Best Brokers for High Net Worth Individuals
  • Charles Schwab - Best for high net worth investors.
  • Merrill Edge - Best rewards program.
  • Fidelity - Best overall online broker.
  • Interactive Brokers - Great overall, best for professionals.
  • E*TRADE - Best web-based platform.
Mar 28, 2024

Where do the wealthy take their money? ›

Wealthy individuals put about 15% of their assets into fixed-income investments. These are stable investments, like bonds, that earn income over a set period of time. For example, some bonds, like Series I Savings Bonds, pay 4.3% right now and pay out the interest every six months.

Where does Elon Musk keep his money? ›

What makes up Musk's net worth. Musk lacks significant tranches of cash; his money is largely tied up in ownership stakes of his companies. To buy Twitter in 2022, he leveraged his large share in Tesla and solicited investors, rather than relying on liquid sums.

What do 90% of millionaires do? ›

90% Of Millionaires Are Made In Real Estate - 100% Of Billionaires Are Made HERE.

Which bank does Bill Gates use? ›

The majority of Gates' financial assets are investments in corporations managed by Cascade Investments, LLC, an entity now partially run by Gates to purchase stakes in various businesses. He is assumed to have roughly $12 billion stored here, for future investments.

How do millionaires live off interest? ›

Living off interest involves relying on what's known as passive income. This implies that your assets generate enough returns to cover your monthly income needs without the need for additional work or income sources. The ideal scenario is to use the interest and returns while preserving the core principal.

How much money do millionaires keep in a checking account? ›

“Millionaires' checking accounts are all over the place,” Thompson said. “Some clients will only keep enough to pay for immediate expenses (e.g., $10,000) and others will have $150,000 in checking on any given day.”

Where do millionaires keep their money if banks only insure $250k? ›

Millionaires can insure their money by depositing funds in FDIC-insured accounts, NCUA-insured accounts, through IntraFi Network Deposits, or through cash management accounts. They may also allocate some of their cash to low-risk investments, such as Treasury securities or government bonds.

What bank do millionaires use in USA? ›

Here are the 8 banks that millionaires work with: JP Morgan Private Bank. Bank of America Private Banking. Citi Private Bank.

Do millionaires use Charles Schwab? ›

Clients who have more than one million dollars in qualifying assets at Schwab automatically get access to these benefits, including—a dedicated Financial Consultant, access to a wide range of specialists, tailored solutions, and pricing advantages.

Do millionaires use credit cards? ›

Although most adults have credit cards, millionaires are even more likely to use them. According to the Federal Reserve, almost all adults with incomes over $100,000 have a credit card in their name.

Where do the rich put their money to avoid taxes? ›

One popular charitable medium today is called a donor-advised fund. Rich people put their money into these funds, and “advisers” who manage the account eventually give away the money — eventually being the key word. Even if the money hasn't gone to a good cause yet, donors can take the tax deduction right away.

What car does a rich man drive? ›

According to an Experian Automotive study cited by the Financial Times, while society's rich are more likely to buy luxury brand cars than its less well-off, 61% of people who earn more than $250,000 are more likely to be driving Hondas, Fords and Toyotas.

What do rich people invest in the most? ›

Moreover, according to a study by Bank of America, millionaires keep 55% of their wealth in stocks, mutual funds, and retirement accounts. Millionaires and billionaires keep their money in different financial and real assets, including stocks, mutual funds, and real estate.

Where do most billionaires invest? ›

What Assets Do Wealthy People Buy?
  • Stock Market. ...
  • Private Equity Investments. ...
  • Commodities. ...
  • Real Estate. ...
  • Alternative Assets.

What stocks are rich people buying? ›

3 "Magnificent Seven" Stocks Billionaires Are Selling, and the 1 They Can't Stop Buying
  • Microsoft (NASDAQ: MSFT)
  • Apple (NASDAQ: AAPL)
  • Nvidia (NASDAQ: NVDA)
  • Amazon (NASDAQ: AMZN)
  • Meta Platforms (NASDAQ: META)
  • Tesla (NASDAQ: TSLA)
Feb 22, 2024

What do super rich spend money on? ›

The wealthy invest in retirement consistently, and they also invest in education. They take care of their health and, more often than not, pay their healthcare bills without incurring medical debt. They also tend to purchase high-quality products and food.


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